If you are planning to setup online
eCommerce business then you need to strategize a lot of things. First and foremost to make your business
successful you need a strong foundation. Primary challenge that a business
owner faces is choosing the right platform for development of eCommerce store. Today
with the advanced technology there are numerous platforms available for website
development. Choosing the right eCommerce development platform for an online
store can be crucial task. If you are looking for the best eCommerce solution
then Magento can be your appropriate choice. Magento can accomplish great
wonders in the big world of online shopping. In our previous blog ‘What is Magento/ Magento Services’ we
had discussed what exactly magento is. Here we will discuss the advantages of
using magento for eCommerce business running online.
Advantages of using Magento eCommerce platform -
If you are wondering how magento can be a right choice for
your eCommerce store, then have a look on its advantages –
1. Better user
experience - Turning shoppers into paying customers can be incredibly
challenging. Using magento eCommerce platform can make it easy. As it
provides various functionalities enabling users to engage and providing
easy-to-use experience. Magento is being
talked about it is excelling in job of delivering user experience and customer
satisfaction.
2. Open source platform –
Being an open source platform magento contains various features that are free.
It also helps developers with numerous extensions and functionalities. With
every addition it is going to be better, as a result eCommerce website will
also shape up.
3. Web design customization – Magento is
very popular due to its customized features. There are tons of CSS customization
options ready to use for web design in magento. The Magento team supports and
gives great info on the latest web trends and tips on responsive web design.
4. Multi-store management – Before
development of magento, it was inconvenient to handle various stores from
single admin panel. But due to magento one can manage multiple stores from
single administrative panel. Each store can be handled in single admin panel
with its product catalogue.
5. Fully featured - Magento is well known
for its unique features. It helps developers with the characteristics
facilitating layered navigation, product comparisons, multi store feature, advanced search, wish lists, favorites, email
list, grouped products and content management system for static pages as well
as SEO performance.
6. Easy third party integration - Magento gives an
online store bigger space for custom integrations by allowing 3rd party
integrations. The 3rd party integrations include major web applications like
Google analytics and payment gateways. Now connect your ecommerce
experience with Ebay, Paypal, Mail Chimp, Google Shopping, and more.
7. SEO & mobile friendly - Magento ecommerce
site can be optimized by feature of Magento SEO. By this feature owner can
manage page traffic, duplicate content, indexing of site pages. Also, Magento
is mobile friendly. It is designed responsive so that it can be easily viewed
in smartphones, tablets etc. Mobile visitor is
likely to judge a certain website by experience of landing on a website. The mobile apps of
magento allow store integration across multiple devices to work efficiently on all
type of devices.
8. Secure order management – Magento is well
known for its top order management because it includes features of custom
reporting. It makes user friendly for customer by following step to step
process for purchasing desired product. Business owner has full access to view
periodic transaction history, what has gone out of stock, change product
description, add images and add or remove products.
9. Quick loading time - Magento is known
for its top of the line service of loading web pages quickly. Quick page load
time is very essential for any eCommerce store. The
faster website loads, the faster information can be received by the customer
and this will ultimately lead in boosting your annual sales. According to stats
a user is likely spend more time on a website which has minimum page loading
speed.
10. Multiple Currency and Language Support – Many well
known open source eCommerce platforms are not likely to support various foreign
currencies. Unlike other platforms magento supports all currencies around the
world. This makes it effective for US and international stores to use magento.
Magento is also supports a variety of languages.
Hence magento is a well built platform in all the aspects
either it is security, stability or customization. Many e-commerce web
development companies have adopted this open source platform due to its
unlimited features. Due to its sublime possibilities magento has made shopping
world a global and bigger. Magento is an eCommerce CMS that is up-to-date with
latest design trends, security features and SEO ranking factors.
Ecomsolver being a pioneer in
developing web apps, has also developed many magento e-commerce websites that
are running successfully, and have a team of dedicated professionals who are
experts in this platform. If you are planning to develop or redesign your
e-commerce store using magento, then please contact us now.
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