In this era, Blazing fast website speed is very essential. Web performance plays a key role in the digital world. Competition is rising day by day in eCommerce but appealing offers and product selections alone are no longer sufficient for staying a step ahead in the competition. There are many factors to be considered while winning the heart of online shoppers. Whether your site has a captivating design, easy process checkout, friendly user-experience, responsiveness etc but having a slow speed ruins all other factors. The speed of an eCommerce site continues to grow in importance due to its direct impact on sales and conversions. Also, your business could be missing out on tens of thousands, to hundreds of thousands, to potentially millions of dollars each year. If your site has fast loading speed then it is primed for increased search engine ranking and has optimized conversion rates.
Some Facts and Figures –
- Improved mobile page load speed increases the conversion rate by over 25%.
- 40% of people abandon a website if it needs more than 3 seconds to load
- 47% of consumers expect a webpage to load in less than 2 seconds
- An eCommerce making $50,000 a day could potentially lose $1.25 million sales per year from 1-second page delay
- Conversion rates increase 74% when load times improve from 8 seconds to 2 seconds
Ideal Website Loading time –
Site speed is the ranking factor any website to increase its sales. Google is focused on ranking sites based on their mobile experience; the time is for businesses to REALLY adapt the trends by delivering the fastest desktop and mobile friendly experience to potential customers.
When it comes to perfect loading time, Google says that 53% of mobile visitors leave a site if it takes more than 3 seconds to load. So you should aim for this. Behind the scenes, the truth is Google points out that the average time it takes for a mobile landing page to fully load is in the 20 seconds range. Many of the eCommerce website owners are not aware of the ideal loading time.
Impacts of Slow eCommerce Website –
◊ SEO Rankings
Every business aims to improve their ranking in search results especially those that rely heavily on the web for sales increment. There are some “SEO factors” that should be followed to improve your site rankings; website speed is a vital factor that seems to be growing in importance. When a website has slow loading speed, users spend less time there. It is poor in page metrics like pages per visit, bounce rate, time on page etc. Google will actually provide a ranking bonus to the site that has the faster loading time for relevant queries, by giving that page a bump in organic search results.
◊ User Engagement
User engagement has a direct impact on conversion rate and revenue, amongst other marketing tactics. As we have heard, the first impression is the last impression. So does applies on your site, 75% of users said that they would not return to a website that took More than 4 sec to load. A one-second delay in response time can result in 11% fewer page views and a 16% loss in customer satisfaction. The most influential factor according to 40% of online shoppers to revisit a site is whether the website will load quickly.
◊Sales and Conversions
A site plagued with speed issues is losing tons of potential customers and thus many sales. Every additional second added on to your site load time results in a 7% loss in conversions. 40% of dissatisfied customers won’t hesitate to talk poorly about their online shopping experiences. Plus, 80% of them are not likely to buy again from the same website. These stats convey a huge loss in potential returning visitors. Ecommerce owners need returning visitors on their site.
Free Tools to Measure your Website Page Speed
After reading an ideal website load time and impacts of a slow site on your business you might be thinking where do I stand? Or what is the loading speed of my website?
To help you find out the falter factors that restrict your website’s loading speed, here are 3 free tools that will help you improve your page speed:
- GT Metrix
- Google PageSpeed Insights
- PingDom
These 3 tools are free and user-friendly: you just need to put in your URL and you’re good for a quick analysis.
Final words
An ecommerce website that provides a user-friendly experience, starting with fast load time, is more likely to survive in a competitive world. Slow landing page means you are encouraging your visitors to leave before taking any action. Want people to purchase from your site, then you need to optimize your site so that it can load in 3 seconds. If not you are sending your customers to your competitor’s site. Then Google can conclude that your site is not up to the expectations of user’s query. Thus your site will result in less organic traffic. From satisfying your online shoppers to achieving higher rankings in search engines, the importance of website speed must not be ignored.
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